1. Fox Studios In “Poor” House Without Avatar Money

    20th Century Fox had a bad year in 2010 largely because, they claim, they didn’t have a juggernaut movie like Avatar to carry them through. This is what I see the problem with bean counters as being: they don’t factor in the Cameron Effect. You can’t release a new James Cameron movie at the end of 2009 and then expect films like Vampires Suck in August to boost you up back to those levels. When Fox released Avatar: Special Edition a week later nobody cared; people wanted the Blu-Ray. Furthermore, releasing garbage like Gulliver’s Travels at the end of the year and Big Mommas: Like Father Like Son to start 2011 tells me the studio couldn’t find its ass with a flashlight and a smartphone (maps are so 20th century).

    Without Avatar, operating profits for 20th Century Fox fell 50 percent to $248 million against $497 million during parent News Corp’s third quarter last year…[imdb]

    Only one appropriate thing left to say.